Check bleed, crop marks, colour mode, and image resolution before sending artwork to a commercial lithographic printer to avoid costly reprints.
Lithographic printing is a wonderfully industrial craft. Ink, water and aluminium plates come together on a press the size of a small van, and at the end you get sheets with a richness and consistency that digital printing struggles to match. It is also, per unit, the most economical way to print once you get past a few hundred copies.
What litho is not, however, is forgiving. Setting up a press involves making plates, mixing inks, adjusting register and running a make-ready sequence that can chew through hundreds of sheets before everyone is happy. If something is wrong with your artwork, it usually becomes obvious at that point — and the fix is not a quick tweak in the studio, it is a new set of plates and a reprint.
The reassuring news is that almost every litho disaster can be traced back to a handful of file preparation oversights. Spend ten minutes on the checks below and you will save yourself a great deal of grief, money and awkward phone calls.
Bleed is the extra margin of artwork that sits beyond the finished trim size, giving the guillotine something to cut into. The UK standard is 3mm of bleed on every edge where ink reaches the edge of the page. Some printers ask for 5mm on thicker stocks or jobs with unusual finishing, so always check the spec rather than assuming.
Set the document size to the finished size and add bleed in your document setup — never by scaling the artwork up. Keep crop marks offset from the trim (the default in most applications is 3mm) and include registration marks and colour bars only if your printer has asked for them.
Commercial litho presses print with process inks — cyan, magenta, yellow and black — or with spot colours mixed to a reference, or a combination of both. Everything you send should be prepared accordingly.
Convert all colour to CMYK unless you are deliberately using a spot ink. Keep an eye on total ink coverage: on coated stock, aim for no more than around 300%, and on uncoated stock, 240–260%. Anything heavier may not dry properly and can set off onto the reverse of the sheet.
Black deserves special attention:
Litho plates are made from high-resolution imaging, so low-resolution images have nowhere to hide. Aim for an effective resolution of 300ppi at final printed size. The word "effective" matters: a 300ppi image scaled to 200% becomes 150ppi on the page, and it will look soft.
Line art, bitmap logos and screenshots need more — around 1200ppi — because their hard edges show every pixel. Never upscale an image in the hope of rescuing it. Resampling adds no detail; it just makes a soft image bigger and softer.
Also decide early whether your printer wants a packaged folder with linked images and fonts, or a single PDF with everything embedded. Both work, but a missing link or a substituted font is the sort of thing that gets discovered at 4pm on the day before your deadline.
Embed your fonts, or convert them to outlines and keep a live-text version for your own records. Avoid faux bold and faux italic — genuine weights and styles only. Fine hairlines, delicate serifs and thin scripts can fill in on press, and reverse type (light text on a dark background) needs a little extra weight and size to hold its shape as ink spreads.
Check your overprint settings before you export. White objects often overprint by default in some applications, which makes them invisible against anything beneath. Turn on overprint preview and look at the job carefully.
For export, PDF/X-1a or PDF/X-4 are the safe choices for litho. Your printer will have a preference, particularly if your artwork uses transparency, drop shadows or soft edges. Confirm the trim and bleed boxes are set correctly in the PDF, and that no RGB sneakily survives the conversion.
Before you send anything, run through this list:
It is also worth talking to your printer before you finish the design, not after. They will happily tell you their preferred PDF standard, their bleed requirement and their recommended black build. For colour-critical work, ask for a hard-copy proof rather than trusting your monitor — screens flatter everything. Do these things and your files will land on the press ready to go, which is exactly where you want them.
Provide clear contact information, including phone number, email, and address.
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Matthew Kuhnemann
8/2/2024
“I love how this breaks down the importance of consistency and authenticity. It's easy to get caught up in trends, but staying true to yourself really is key. Great read!"